The brand identity for "Being Jen Chow" reflects Jennifer's role as a wellness consultant and tea mixologist. Through logo design, business card creation, social media presence, and website development, a cohesive brand identity was established. The logo features a crescent moon symbolizing growth, transformation, and natural cycles, representing tranquility, inner harmony, and balance aligned with Jennifer's holistic approach. These design elements ensure a visually consistent and engaging brand identity, enabling "Being Jen Chow" to authentically connect with clients and convey Jennifer's expertise in wellness and tea.