Horiental
Identity Design
When seeking a name and brand identity for their hospitality and travel management solution company targeting the Asian market, the proposed name "Horiental" was chosen. The logo design incorporates three simple strokes that form the letter "H" while creating a visual impression of two open doors. This representation symbolizes a warm and inviting gesture, aligning with the company's dedication to providing hospitable experiences. The logo effectively captures the brand's essence, reflecting its commitment to welcoming and accommodating services within the Asian market.