Identity Design

When the client asked us to come up with a name for their new management solution company which specialised in hospitality and travel, in the Asian market, we got "Horiental".

Apart from the naming, we also developed the brand identity, including the logo design, website and identity system.

The three simple strokes of the logo mark form the initial "H", and also creates the visual impression of a welcoming gesture with two doors open, to reflect the essence of hospitality.