Perilli & Ho Solicitors
Indentity Design

Perilli & Ho Solicitors, a London-based legal firm, sought a new identity design to reflect their brand. The client requested the incorporation of a courthouse pillar and a red and green color scheme. However, challenges arose due to the lack of distinctiveness in using a courthouse pillar and the holiday associations with the proposed colors. To address these issues, a typographic approach was implemented, combining the initials "P" and "H" to create an abstract symbol resembling a pillar. A distinct tone of red and green was selected to avoid holiday connotations. The resulting identity design met the client's requirements while providing a unique representation of Perilli & Ho Solicitors, setting them apart in the legal industry.