The Orchestra Academy
Identity Design

Identity Design for The Orchestra Academy Hong Kong (TOA)

We believe an effective logo should be simple and appropriate for the brand. The soundwave symbol does the job. It is highly recognizable due to it is universality. However, on the other hand, it is common and generic. To make it memorable and distinctive, we subtly embedded the abbreviation "TOA" of the brand into the symbol. This way, it can be placed comfortably onto its profile on social media channels, without losing its name.


The Orchestra Academy Hong Kong, sponsored by Swire Trust under their “TrustTomorrow” funding initiative, is a 3-year joint programme co-presented by The Hong Kong Academy for Performing Arts and Hong Kong Philharmonic Orchestra. The Programme, consisting of Fellowship Programme and Young Pro Platform aims at enhancing professional training for Academy graduates and facilitating their career development in the orchestral field.