Upgrade
Identity Design

Upgrade is a novel learning platform that has been established in the year 2020, with the objective of providing educational services to secondary school students in Hong Kong. The platform offers students the convenience of receiving face-to-face tutoring at designated learning centers, in addition to a wide array of online courses accessible via its virtual platform.

Represented by a cloud, the logo conveys a promise of a bright future and signifies the platform's integration of cutting-edge technology in education. The three upward strokes within the mark symbolize progress and visually structure the brand's communication. Upgrade demonstrates a forward-thinking approach to teaching, catering to the needs of Hong Kong's secondary school students through innovative technologies. The logo encapsulates the platform's commitment to delivering a promising and modern educational experience.