Identity Design

Founded in 2020, Upgrade is a new learning platform targeting secondary school students in Hong Kong. They provide face-to-face tutoring in their learning centres and a range of online courses through their online platform.

The logo suggests an image of a cloud that symbolises the students' bright future and has the meaning of a promising career path. The cloud also implies the notion of technology that Upgrade is keen to implement. Furthermore, the three uprising stokes signify the idea of stepping up and also created a graphic system for the brand's communication.