Crafting Iconic Brand Identities with Simplicity and Impact

Established in 2005, var.studio operates from offices in both London and Hong Kong. We are a design studio dedicated to the art of crafting distinctive and captivating brand identities, trademarks, and logos through idea-driven design.

Our approach involves shaping core ideas into enduring, iconic brand identities. In doing so, we meticulously attend to every detail, guided by an unwavering commitment to simplicity. Our aim is to make your brand easily recognizable and memorable, while crafting brand identities that surpass industry norms and leave a lasting, impactful impression on your clientele.

Services

Brand strategy
Naming
Identity
Logo Design
Graphic Design
Type Design
Illustration
Digital
Motion Design
Brand Communication
Packaging
Guideline

Selected Clients

AIA
Bring Me a Book
Citibank
Citysuper
Crowne Plaza Hotels & Resorts
Global Payment
Greenpeace
Hong Kong Rugby Union
HSBC
Jao Tsung-I Academy
MA Catering
Manulife
Mindshare
Philips
Prudential
Samsung
SEA Group
The Hong Kong Academy for Performing Arts
The Murray Hong Kong
The Orchestra Academy
Yahoo!
Youth Go Trust