Built on ideas, not trends.

var.studio is a branding and logo design studio in Kingston upon Thames, London — founded in Hong Kong in 2005.

var.studio is a branding and logo design studio founded in Hong Kong in 2005 — now with an overseas studio in Kingston upon Thames, London.

Every project starts the same way: finding the one idea strong enough to carry everything else — the name, the mark, the type, the packaging. Ideas don’t date the way styles do; marks we drew fifteen years ago are still out there, working.

Some clients come to us for a mark; others for the full identity system — colour, type and guidelines. Sometimes we build the system around a logo that already exists. Whatever the shape of the project, every detail is considered and nothing decorative is left in.