Client:
Crowne Plaza Hotel Hong Kong

Project:
Amatsuki
Logo & Identity Design

Amatsuki Japanese Restaurant, situated in the Crowne Plaza Hotel Hong Kong, offers an authentic Japanese dining experience with a focus on elegance and craftsmanship. The restaurant is dedicated to providing a serene and sophisticated atmosphere, reflecting the rich cultural heritage of Japan.

The logo design for Amatsuki Japanese Restaurant incorporates elements of Chinese calligraphy to create a visually captivating and culturally rich brand identity. The bold, brushstroke style of the characters captures the essence of traditional calligraphy, symbolizing elegance and meticulous craftsmanship. This minimalist approach enhances the sophistication and tranquility of the brand. The design effectively communicates the restaurant's commitment to offering an exquisite and serene dining experience, aligning with the cultural and aesthetic values of Amatsuki.