Client:
MA Catering Limited
Project:
Logo & Identity Design
HONGrill, a Cantonese barbecue restaurant in Hong Kong, is deeply rooted in local traditions and values. The restaurant offers a unique dining experience, celebrating the rich culinary heritage of Cantonese barbecue while honoring the resilient spirit of Hong Kong.
The logo for HONGrill thoughtfully incorporates the silhouette of Lion Rock Hill, a revered symbol among Hongkongers, paying tribute to the "Lion Rock Spirit." This cherished value represents resilience and unity, resonating deeply within the local community.
The flowing script used in the logo harmoniously integrates with the Lion Rock silhouette, creating a distinctive and meaningful representation of HONGrill’s dedication to heritage and excellence. The design underscores the restaurant's deep-rooted connection to its origins, honoring Hong Kong's rich heritage and evoking a sense of pride and community. By embracing this symbolic element, HONGrill aims to create a memorable dining experience that resonates deeply with its customers.