Client:
Hopers' Base

Project:
Logo & Identity Design

Hopers' Base 人人和平, formerly known as RenRen Heping Restaurant, is a dining establishment dedicated to creating a harmonious and hopeful environment. The restaurant is renowned for providing high-quality food and fostering a positive atmosphere for its customers.

The logo design for Hopers' Base is centered around the themes of peace and hope. Inspired by the peace symbol, the logo incorporates basic strokes reminiscent of this icon. A key feature of the design is the horizontal line across the Chinese character "平," which forms the image of a rising sun. This rising sun symbolizes hope, reflecting the restaurant's vision and optimistic outlook.

The thoughtfully crafted logo effectively conveys Hopers' Base's commitment to providing high-quality food and a supportive environment. The elegant and minimalist design, featuring gold elements on a black background, underscores the restaurant's dedication to quality, tranquility, and community well-being.