Client:
Oi Pastry
Project:
Logo & Identity Design
Oi Pastry is an online store specializing in homemade and craft cakes. Driven by the belief that cake is best shared, Oi Pastry aims to spread love and sweetness, capturing the warm and inviting essence of the brand. The store emphasizes the joy of sharing cake with loved ones and celebrates the simple pleasures of life.
The logo for Oi Pastry features a slice of cake, symbolizing the joy of sharing and caring. This design element evokes feelings of joy, indulgence, and togetherness, highlighting the universal appeal of cake as a source of happiness. The use of a bold, modern font combined with the cake slice icon creates a visually appealing and memorable logo.
The color palette, with its vibrant hues, enhances the inviting and warm nature of the brand. By incorporating these elements, the logo effectively communicates Oi Pastry's mission to invite customers to embrace the pleasure of sharing cake and to celebrate the simple joys of life. This thoughtful design encapsulates the essence of Oi Pastry, making it a welcoming and joyful brand for all cake lovers.