Client:
Olive Tree International Kindergarten and Nursery
Project:
Logo & Identity Design
Olive Tree is an international kindergarten and nursery that provides a nurturing educational environment with a foundation in Christian values. Inspired by the Reggio Emilia approach, Olive Tree emphasizes growth, creativity, and child-centered learning. The institution sought a brand identity that would reflect its unique educational philosophy and Christian background.
The logo design for Olive Tree ingeniously combines the symbol of the cross with a playful, childlike style, creating the shape of a growing tree. This visual metaphor perfectly encapsulates the concepts of growth, nurture, and education. The colorful blocks within the cross symbolize diversity and the multifaceted nature of learning, while the overall design maintains a friendly and inviting appearance suitable for a kindergarten and nursery.
This harmonious blend of religious and playful elements is extended across various design applications, including stationery, business cards, signage, wallpaper, uniforms, and the website. The cohesive brand identity not only captures the essence of Olive Tree as an educational institution but also reinforces its commitment to fostering a nurturing and faith-based learning environment for young children.