Client:
Perilli & Ho Solicitors

Project:
Logo & Identity Design

Perilli & Ho Solicitors, a London-based legal firm, sought a new identity design to reflect their brand's professionalism and uniqueness. The firm required a logo that incorporated elements symbolizing their legal expertise while avoiding common design pitfalls.

The logo for Perilli & Ho Solicitors addresses the client's request to incorporate a courthouse pillar and use a red and green color scheme. To overcome the lack of distinctiveness and holiday connotations, a typographic approach was implemented. The initials "P" and "H" were combined to form an abstract symbol resembling a pillar, symbolizing the firm's strength and stability.

A distinct tone of red and green was selected to differentiate the design from typical holiday associations. The resulting logo effectively meets the client's requirements, offering a unique and sophisticated representation of Perilli & Ho Solicitors. This modern and elegant design sets the firm apart in the legal industry, highlighting their commitment to excellence and professionalism.