Client:
Up grade
Project:
Logo & Identity Design
Up grade is a novel learning platform established in 2020, aimed at providing educational services to secondary school students in Hong Kong. The platform offers the convenience of face-to-face tutoring at designated learning centers and a wide array of online courses accessible through its virtual platform.
The logo for Up grade is represented by a cloud, symbolizing a promise of a bright future and the platform's integration of cutting-edge technology in education. The three upward strokes within the cloud signify progress and visually structure the brand's communication.
This design encapsulates Up grade's forward-thinking approach to teaching, catering to the needs of Hong Kong's secondary school students through innovative technologies. The logo effectively conveys the platform's commitment to delivering a promising and modern educational experience, making it a memorable and fitting representation of Up grade's mission and values.