var.studio
Up Grade brand identity — Learning Platform design by var.studio (1)

Client:
Up grade

Project:

Up Grade
Logo & Identity Design

Up grade is a novel learning platform established in 2020, aimed at providing educational services to secondary school students in Hong Kong. The platform offers the convenience of face-to-face tutoring at designated learning centers and a wide array of online courses accessible through its virtual platform.

The logo for Up grade is represented by a cloud, symbolizing a promise of a bright future and the platform's integration of cutting-edge technology in education. The three upward strokes within the cloud signify progress and visually structure the brand's communication.

This design encapsulates Up grade's forward-thinking approach to teaching, catering to the needs of Hong Kong's secondary school students through innovative technologies. The logo effectively conveys the platform's commitment to delivering a promising and modern educational experience, making it a memorable and fitting representation of Up grade's mission and values.

Up Grade brand identity — Learning Platform design by var.studio (2)
Up Grade brand identity — Learning Platform design by var.studio (3)
Up Grade brand identity — Learning Platform design by var.studio (4)
Up Grade brand identity — Learning Platform design by var.studio (5)
Up Grade brand identity — Learning Platform design by var.studio (6)
Up Grade brand identity — Learning Platform design by var.studio (8)Up Grade brand identity — Learning Platform design by var.studio (9)
Up Grade brand identity — Learning Platform design by var.studio (10)
Up Grade brand identity — Learning Platform design by var.studio (11)
Up Grade brand identity — Learning Platform design by var.studio (12)Up Grade brand identity — Learning Platform design by var.studio (13)
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