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» YHT YHT – var.studio

Client:
YHT

Project:
Logo & Identity Design

YHT is a tea brand deeply rooted in the timeless essence of tea and its connection to spiritual well-being. The brand invites individuals to embark on a journey of personal growth, exploring the transformative benefits of tea for inner harmony and balance. YHT is dedicated to promoting a lifestyle of introspection and profound awareness through the ritual of tea drinking.

The YHT logo elegantly captures the brand's spiritual ethos and its dedication to holistic well-being. At its core, the logo features a circle, symbolizing life's sacred cycles and the cosmic balance that tea rituals aim to achieve. Inside the circle, an abstract representation of the initials "Y," "H," and "T" forms a harmonious and balanced design, signifying the journey of personal growth and unity. The minimalist lines and symmetrical arrangement reflect the brand's commitment to simplicity, clarity, and spiritual awakening. This thoughtfully crafted logo embodies YHT's mission to awaken consciousness and foster a spiritual lifestyle through the transformative power of tea.