Client:
Baak Yau

Project:
Logo Design

伯有 (Baak Yau) is a brand created by a daughter to celebrate her mother’s culinary talents, offering a range of delicious homemade food and signature sauces. The name 伯有, a respectful term in Cantonese used to address a friend’s mother, symbolizes the brand's essence—sharing the warmth, love, and authenticity of a mother's cooking with a broader audience. The brand was born from a desire to bring the joy of home-cooked meals to the community, preserving the rich, comforting flavors that remind us of family gatherings.

The logo for 伯有 is thoughtfully designed to reflect this heartfelt story. The Chinese characters 伯有 are arranged in a playful, abstract smiley face, symbolizing the joy and satisfaction that come with enjoying delicious food. The characters are positioned within a curved semi-circle, resembling a wok—a nod to the brand’s roots in traditional cooking. This design element not only represents the art of making meals but also signifies the brand’s dedication to quality and authenticity in both food and sauces. The modern, versatile logo is adaptable across various platforms, capturing the vibrant and welcoming spirit of the brand, while resonating with a broad audience.