Client:
Crowne Plaza Hotel Hong Kong

Project:
CARVER
Logo & Identity Design

CARVER, located in Crowne Plaza Hong Kong Causeway Bay, is a premier steakhouse renowned for its global selection of premium cuts. The restaurant offers an exceptional dining experience, focusing on exquisite meats and delectable accompaniments, providing a culinary haven for meat enthusiasts.

The logo design embodies the essence of CARVER's exceptional dining experience. The name "CARVER" cleverly integrates negative space to form a hidden 'V' intersecting the letters 'R' and 'E,' symbolizing the act of steak carving. This design element not only highlights the name but also reflects the steakhouse's commitment to aesthetics and culinary excellence. The bold and clean typography emphasizes the sophistication and high standards that CARVER upholds in every aspect of its dining experience, perfectly aligning with the restaurant's focus on exquisite meats and delectable accompaniments.